Why Bother With SEO?
There are so many business owners who have a broad understanding about Search Engine Optimisation (SEO), but struggle to grasp why it matters and how it applies to their circumstances. The good news? It's a simple concept and works for anyone trying to gain traction online with their target audience.
SEO Benefits
Own a website? Run a business? SEO should be part and parcel of your operation, even if it's just run in the background quietly driving your Google rankings. It's the unsung hero that many overlook. It can be just the tonic to get the edge over the competition.
Money Saver
First and foremost, SEO is one of the smartest investments a business or brand can make. Unlike other digital media campaigns that require large fees, this is a cost effective approach where websites can upload content periodically. If there is scope for more, progress can be accelerated, but it never has to break the bank or place pressure on your budget.
Educate and Inform
One of the great benefits of creating articles and blogs for your business or brand is showcasing expertise and offering unique insights into a particular area of your industry. Even for basic services that only offer one or two things, there is always scope to expand the discussion, open up pathways and engage an audience to add plenty of value.
Google Rankings
What is SEO in a nutshell? Google rankings. You want your target audience to be clicking on your website and your content above all others. When an online user is searching for an accountant, a plumber, a local website developer, IT specialist or physiotherapist, you want to be top of the first page. This is what SEO is all about.
Beating the Competition
Some business industries love SEO and invest significant resources. Others don't bother with it at all. In those scenarios, the opportunities to get an edge over the competition are enormous. While they waste money on expensive and outdated marketing methods or projects that don't deliver return on investment, you can be enjoying organic traffic that lays the foundation for current and future success.